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Amazon Mystery: Pricing of Books

From The Los Angeles Times article Amazon Mystery: Pricing of Books, Amazon appears to be experimenting with dynamic pricing:

Imagine this: You go to a bookstore, browse, choose a couple of volumes. But you don't want to carry the books around. So you ask the clerk to hold the tomes until Saturday, when you'll come back to buy them.

When you return, the bookseller hands you the items but advises you that he's raised the prices. "I knew you were hot to buy them," the clerk says, "so I figured I could make a few extra bucks."

That's what it feels like online bookseller Amazon.com Inc. has been doing to me.

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Comment on this post Comments (8) | PermaLink | Category: Books
Posted by John DeNardo at Tuesday January 02, 2007 at 9:28 AM
© 2008 SF Signal

Oddly, I've only noticed it with Philip K. Dick's novels, which seem to fluctuate between $9.50 and $11. If I keep any of them in my cart for a time they'll go up and down.

Posted by Eric on Tuesday January 02, 2007 at 11:37 AM at 11:37 AM

The real question is what did Ammo offer Amazon for a discount. The book on the Ammo site's $300, so Amazon's charging srp for it. Most small speciality publishers don't steep discounts.

BTW I got Absolute Sandman Vol. 1 from Amazon for $14,99, srp is $100.

Posted by Cat Eldridge on Tuesday January 02, 2007 at 11:58 AM at 11:58 AM

I noticed this for a long time. First it was with DVD's. Books never budged. Now I see it with books. If it is to try and make me feel a sense of urgency and order faster, it hasn't worked yet. I just wait until the prices go back down or dump the item out of the shopping cart when I'm about to do the order.

:-S

Posted by Fred Kiesche on Tuesday January 02, 2007 at 12:32 PM at 12:32 PM

The "random DVD price thing" was back in 2000.

There used to be another issue where 1st-time customers would get cheaper prices than returning customers. This is akin to a physical store dishing out "new customer" coupons, but I remember being irritated by it. Since new customer status was determined by the presence of Amazon cookies, deleting those Amazon cookies usually got one a cheaper price. See the BBC article Amazon's old customers 'pay more', also from 2000.

Posted by John on Tuesday January 02, 2007 at 1:05 PM at 1:05 PM

Just happened to me from yesterday to today. Yesterday I put a DVD in. The price went down today. Last week I had put a book in. The price of the book went up today.

Somehow I doubt if the law of supply and demand is in play here. I can't see there being a big run on the title that had the price increase!

Posted by Fred Kiesche on Tuesday January 02, 2007 at 1:40 PM at 1:40 PM

Yikes and I was thinking
about getting a pre paid
credit card to order books
from Amazon. I think I'd
rather shop by ebay.

Posted by Jim Shannon on Tuesday January 02, 2007 at 2:50 PM at 2:50 PM

eBay has its pitfalls as well. I think the lesson, if any can be learned, is: caveat emptor.

Posted by John on Tuesday January 02, 2007 at 8:23 PM at 8:23 PM

Is this purely anecdotal or has there been anything more than individuals making observations?

Somewhat off topic, though, I would still rather shop at my local, non-chain bookstore. I may end up paying more, but at least more of that money generally stays in a human community rather than corporate community.

Posted by The_Lex on Tuesday January 02, 2007 at 10:24 PM at 10:24 PM

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