Spider-Bud 2, Attack of the Advertisers
Well, well, well. It looks like Major League Baseball is taking another bold step toward NASCAR-fication of baseball. It seems on June 11-13, MLB will host a weekend of Spider-Man 2 events, which will include in-park and on-field signage. WTF? ESPN is reporting, via Page 2 so take it with a grain of salt, that special Spider-Man 2 bases will be used. Ugh. What’s next? Lowes stickers on bats? Viagra logos on the baseballs? How about steroid ads tatooed on Barry Bonds’ forehead?
Thankfully, the Astros won’t have to ‘host’ this event. But that does bring about an interesting question: What movie should the Astros promote? If you’re a pessimist, you’d probably vote for Armageddon, or Apollo XIII…
Update: Looks MLB has come to their senses and won’t be placing Spidey’s ugly mug on the bases after all! Its a start anyway.
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