Pitch Black DVD: Caveat Emptor!
For anyone wanting to take advantage of the “Pitch Black” DVD offer of a free movie ticket to the new Chronicle of Riddick movie, please be aware the coupon is only valid in “participating theaters.”
Normally, this would be fine but the catch is the list of theaters (and the website to check) are inside the DVD case. Since most stores won’t allow returns once your DVD is opened, if the free ticket is part of your purchase decision, like it was for me, and you find out that your favorite theatre is not part of their “network,” you’re pretty much SoL unless you want to drive out of your way to see a movie.
So what’s the point of all this? Well, I think it’s pretty lame how they promoted this. If they truly had the consumer in mind, they would have thought this through more and provided the theater listing/website on the outside of the packaging. Just so noone is caught by surprise as I was, here’s the website to check whether you have a theater local to you to take advantage of this offer: Hollywood Movie Money before you go out to buy the DVD.
Filed under: Movies
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