MISSION: Find out why people read science fiction.
TARGET AUDIENCE: Librarians.
RESOURCE: Article from The Library Journal.
MAIN POINT #1: There is a difference between sf readers and sf fans.
MAIN POINT #2: SF is the reading material of choice for (1) satisfaction of reading goals (exploration of ideas, the affirmation of worldview and/or escape) and (2) strategic reasons (habit, using SF as a filter to make the selection task a manageable size, influencing the reader’s social network, and/or domain knowledge).
MAIN POINT #3: People abandon SF reading when they read too much, becoming saturated which thereby decreases the “newness” that appealed to them in the first place.
INFO SOURCE FOR MISSION: Website at the End of the Universe.