A Borg-Like Marketing Approach for Firefox
Here's a recent article on how the Mozilla Foundation are using open-source methods in the marketing of their Firefox browser. I thought this part was interesting:
The trick is how Mozilla keeps it from becoming amateur marketing hour. It has adopted many of the ideas that flood the site each day, including a new Firefox logo (thanks to a volunteer from the United Kingdom), the website's visual design (courtesy of Canadian converts), and a full-page ad in the New York Times coordinated and financed by a California public-relations executive who solicited more than $250,000 in donations. "[The marketing process] works exactly like open-source development," Hofmann says. "Ideas come in; we vet them and make sure the right people get assigned to them."
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Posted by John DeNardo at Monday December 06, 2004 at 9:40 AM
© Monday December 06, 2004 at 9:40 AM SF Signal
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For what it is worth, I really like the firefox web site. SFSignal should take it's cue from them - the design is REALLY easy to read and navigate.
Posted by Scott on Wednesday December 08, 2004 at 3:21 PM at 3:21 PM