Study: Online Shoppers Naive about Retail Prices
A study shows that most online shoppers are unaware of the fact that retailers charge different prices for different people, a practice whose PC term is “price customization”.
I realized this several years ago in a similar event as posted in the CNN story:
Amazon.com outraged some customers in September 2000 after one buyer deleted the electronic tags on his computer that identified him as a regular customer and noticed the price of a DVD changed from $26.24 to $22.74. The company said it was the result of a random price test and offered to refund buyers who paid the higher prices.
In effect, Amazon weasels were charging loyal customers higher pices. WTF?
To edumacate yourself, read Seventeen Facts American Shoppers Need to Know – But Don’t (PDF file).
Filed under: Computers
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