Amazon now offers the ability of customers to add content about the purchased product. A new ProductWiki link appears on each product page allowing customers to collaborate on product-related information. And yes, there’s even one for the $220 frying pan.

As sf author Tobias Buckell points out, this is pretty cool, even in its early stages. For books, this could be the “bonus material” culled by hordes of ravaging fans, espousing the behind-the-scenes look at the making of the book. Even better if authors contributed. Of course, to do so, the authors would have to purchase their own book. Heh.

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