New Mass Market Book Format?
I was in Walmart this weekend and two of the titles in their woefully science-fictionless mass market paperback section caught my eye. One was a Tom Clancy franchise book-of-the-week, the other was Dark Demon by Christine Feehan. The reason they caught my eye was because they were of odd dimension. The height and width of the cover was bizarre. They were skinnier but taller. It was weird. (Check out the Amazon image and browse inside to see a sample of the printing.)
I didn’t get get a chance to sample the format by reading it, but it now occurs to me that being more like a newspaper column might lend itself to faster reading since your eyes need less left/right scanning. Of course, I’m sure it has something to do with fitting more books on a shelf rather than something as profitless as reading speed. But the fact that I saw two of them makes me wonder if this is going to be a new publishing format on par with – or even replacing – mass-market paperback.
Filed under: Books
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