Harry Potter and the Over-Hyped Title

The blogosphere and news outlets are a-buzz with the just-announced title of the final Harry Potter book. It’s called Harry Potter and the Deathly Hallows.

Why is this news? I don’t see such fanfare over other upcoming titles. Why no publicity over, say, Pirate Freedom by Gene Wolfe (September 2007). I’m betting that will be a better book.

Obviously it’s the sales numbers of the Potter books. I think it’s safe to say it’s a publishing phenomenon, though I cannot personally attest to the worthiness of that claim. At least one positive thing is coming out of Potter’s success: kids are reading more.

6 thoughts on “Harry Potter and the Over-Hyped Title”

  1. When Erin Gray called me last night I asked her if she likes Harry Potter. She didn’t have enough time to answer. Stupid 30 seconds.

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