Shedding light on the question “How do bookstores survive?” might be an explanation of How Bookstores Die…

According to one source in the Guardian article Price wars come at a cost, independent booksellers suffer at the hands of supermarket-style stores and book lovers may end up paying the price.

The problem, independent booksellers claim, is that publishers accord huge discounts to bulk buyers such as Amazon and Tesco, but not to anything like the same degree to smaller outlets. So a two-tier system is created, where independents charge more for many titles – they cannot compete with the aggressive price wars engaged in by the giants, and risk going to the wall. And, as the supermarkets increase their market share – from 9% of the book market in 2004 to 12% in 2006, according to the Book Marketing Society – the problem looks likely to grow.

While the savings look good for the consumer, the benefits of these price wars may be short-term at best, according to Jonathan Spencer-Payne, who runs the Peak Bookshop. Independents carry a much greater range of titles, he says, so a greater diversity of authors and books are represented, including traditionally hard-to-shift first novels. “We support publishers with other titles, with the backlist,” he says. “The feeling in the independent sector is that publishers aren’t thinking about tomorrow. If independent bookshops disappeared, where would they sell the full range of their books? It would be a terrible indictment on society if one or two sellers sold a limited range of books and they basically picked and chose what people read.”

Filed under: Books

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