Stephen King’s column in issue #928 of Entertainment Weekly takes the publishing industry to task over what he sees as the inefficient marketing of a worthy book, Fieldwork by Mischa Berlinski (published by Farrar, Straus and Giroux):
If this is such a good read, what’s the bad news? That’s easy. As of March 26, Fieldwork was No. 24,571 on the Amazon best-seller list, and not apt to go much higher. The reason why is illustrative of how the book biz became the invalid of the entertainment industry, and why fiction sales are down across the board (with the possible exception of chick lit). Critics, with their stubborn insistence that there’s a difference between “literature” and “popular fiction,” are part of the problem, but the publishers themselves, who have bought into this elitist twaddle, are also to blame.