Halo: Combat Evolved was the first game I ever owned on the X-Box. Ever since I’ve had a love/hate relationship with the franchise. I have enjoyed the game sequels less and less with each installment, with the exception of Halo: Reach. That said, I always end up coming back for more. The Halo franchise has a tremendously successful hype machine. As a lover of science fiction and an Advertising major I cannot help but admire the marketing efforts that lead up to the release of a new Halo game. The Halo 3 “Believe” campaign with the massive diorama featuring hand-crafted miniatures blew me away. Rather than focusing on the graphics or game-play, it put emphasis on the themes crucial to the series. It was inspiring. Now, with the return of the iconic Master Chief and the start of a brand new saga, Microsoft has funded a live-action promotional web series titled Halo 4: Forward Unto Dawn. Three episodes have been released so far and the quality is astounding. For years there has been talk of a big budget Hollywood film adaption of the Halo franchise and this is proof positive that it can be done – and done well. If you’re excited about Halo 4 or you need a little something to rekindle that flame, check out Forward Unto Dawn and keep your eye on SF Signal – book reviews Halo: Glasslands and Halo: The Thursday War to come.
Check out Halo 4: Forward Unto Dawn after the jump.