Random House Launches Flipboard Magazines Curated by Margaret Atwood and for George R.R. Martin Fans
If you’ve never seen Flipboard, it’s a magazine-like way to read news feeds and stay in touch on topics that interest you. That’s old news.
What’s new is that two literary figures of interest are the focus of new Flipboard “magazines”. Go check out Margaret Atwood’s MaddAddam’s World (curated by Margaret Atwood) and The World of Ice and Fire – The Official George R.R. Martin Magazine (curated by Westeros.org).
Press release follows…
Margaret Atwood and George R.R. Martin Magazines Mark First Book Publisher’s Entry in Social Magazine Space
NEW YORK, NY — (September 20, 2013)—In an effort to reach more readers than ever before, Random House LLC, a U.S. division of Penguin Random House has partnered with Flipboard, the popular news and social media aggregation application, to become the first ever book publisher to curate content for the platform of 85 million users. The collaboration kicks off with two custom digital magazines. The first, curated by Margaret Atwood, is inspired by her new novel, MaddAddam and the second, by Westeros.org, explores the fictional worlds of George R. R. Martin. Both go beyond each authors’ catalog, boasting new material, as well as showcasing Flipboard’s visual capabilities with numerous images inspired by each authors’ immersive worlds—something readers will love, and haven’t seen before in book form.
There are lots of ways for Flipboard readers to discover the Random House magazines: they are included in sections curated by Flipboard’s editorial team such as Books, Culture, Tech, and Flipboard Picks; featured in the Content Guide in Flipboard’s New & Noteworthy, By Our Readers, and Books categories; and the Inside Flipboard blog will feature exclusive “Red Couch” interviews with Random House authors such as Margaret Atwood. “We love the collaboration with Random House and its authors as they add new types of content to Flipboard, turning storytelling into a transmedia experience,” said Josh Quittner, editorial director at Flipboard.
Margaret Atwood’s Flipboard magazine, MaddAddam’s World based on her new novel, MaddAddam is filled with unique information, out-of-the-box ideas, and stunning images. “The magazine will enhance the experience of being immersed in the brilliantly imagined world that Margaret Atwood has created in the trilogy,” says Judy Jacoby, vice president, director of advertising and promotion at Doubleday. “For readers who are new to the trilogy, it can be an intriguing introduction; for readers who have completed the trilogy and don’t want it to end…it doesn’t have to!”
The World of Ice and Fire magazine on Flipboard provides a centralized hub that explores all things related to George R.R. Martin. “George R.R. Martin has such a passionate fan base, an official Flipboard magazine is the perfect venue for fans to stay current on news as well as sample excerpts of GRRM’s work that they might not yet be familiar with,” said Scott Shannon, publisher of digital content at Random House. The magazine is curated by Westeros.org, known and respected experts on George R.R. Martin’s works, blessed by the author and Random House. Magazine readers can expect to learn more about the Song of Ice and Fire series, which began with A Game of Thrones, as well as the author’s other projects in fiction, comics, gaming, and collectibles.
“We are always looking for innovative ways to connect with readers around the topics that matter to them,” says Amanda Close, senior vice president, digital marketplace development at Random House. “Flipboard provides a powerful platform for authors to create absorbing experiences for readers with their magazines. We are excited to reach a new audience on Flipboard and facilitate deeper discussion about books across social media.”
Random House also publishes the Colophon, a Flipboard magazine covering publishing industry news, syndicates blogs such as the travel site Fodors.com and Word and Film, which examines the intersection of books, movies and television, and plans to create additional content for the platform.
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