Fireside’s Brian White and Raygun Chronicles’ Bryan Thomas Schmidt Discuss Crowdfunding, Passion Projects, & More
Bryan Thomas Schmidt: So Brian, you just launched your fourth Kickstarter, this one to fund Year Two of Fireside. In some ways, the most ambitious one yet. Tell us a bit about that.
Brian White: We funded three issues individually on Kickstarter last year. We figured we were eventually going to run into fatigue over the repeated Kickstarters, and we did with the third. We didn’t reach our funding goal until literally 12 seconds before the deadline. And so we knew we needed to figure out a way to provide more stability and certainty, both for our fans and for the magazine. What we came up with for Year Two was revamping into a monthly subscription website and ebook. Each issue in Year Two will have two flash fiction stories, one short story, and one episode of a serial-fiction experiment by Chuck Wendig. It is definitely the most ambitious we’ve been. We streamlined some things to make the magazine a little cheaper to produce, such as eliminating the comic we had been doing. But it’s still a much higher goal than we’ve set before: $25,000. Most of that — $20,000 — goes to paying our writers, artists, and web developers. If we can fund the full year, it gives us a lot of breathing room to plan for the future.