The Hobbit is upon us. The deluge of marketing was compounded by word that Peter Jackson managed to work out a third film, turning the Hobbit into the Lord of the Rings Prequel Trilogy. If there’s anything that I’ve learned this year, it’s that the SF movie world is turning me more cynical, especially when one is at theĀ receivingĀ end of marketing that really has a disconnect from the finished product.
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An Awesome Hobbit-themed Airline Safety Video

This clever airline safety video looks like something out of Peter Jackson’s adaptation of J.R.R. Tolkien’s novels, right down to the maps and furry feet. Perhaps it’s not the greatest idea to show Gollum on a darkened plane, but still, kudos for an awesome video.

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