PROS: Excellent display; rich feature set (makes great use of screen size); great battery life; handy shortcut gesture for adjusting the backlight.
CONS: Contrast could be better.
BOTTOM LINE: A significant improvement over the Aura HD and a slightly better form factor than the Kindle Paperwhite.

I had the opportunity to test drive the new Kobo Aura, a follow-on eBook reader to the more expensive Kobo Aura HD, and it looks like Kobo has made significant improvements to the overall reading experience in the process.
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