[Do you have an idea for a future Mind Meld? Let us know!]
Movies have had them for almost as long as there have been movies and now that books are going electronic, more books are getting them too. We’re talking about the increasing use of book trailers to generate interest. This week’s question for our panelists, suggested by an SF Signal reader, is:
Here’s what they said…
It seems as though every few months I hear about a miracle cure guaranteedto banish those midlist blues. If I just do ‘X’ (insert, ‘write a blog’, ‘make a website’, ‘self-publish’, ‘use twitter’, ‘do the convention/festival circuit’, etc.) my sales will take off. Suddenly I’ll be like Stephen King, complaining no one taxes me enough.
Sadly, while many of us tax-dodging authors do just that – blog regularly, front up for a website, tweet and share and make asses of ourselves at every book-related function we can get to – there’s no guarantee we’ll see a jump in sales as a result, especially with the whole publishing industry experiencing bad breath and an outbreak of pimples. Meanwhile, as we wait for the digital era to come of age, we should be in it for the love, the pundits say. The internet has made everyone a writer but Seth Godin tells us we can’t expect to earn a cent for love. We believe him because admitting otherwise might mean our books don’t please readers and no one cares.