When you buy a comic from a mainstream publisher, a single issue or graphic novel produced by a team of big-name writers, artists, colorists, letterers, editors, and so on, you can generally expect that the book won’t be terrible. You may not like the style of art or you might feel the story was weak – or, worse, sends the characters off in a direction that doesn’t feel true to who you think they are – but you can usually agree that some effort was put into producing it. As you venture into the land of alternative and small press comics, you can’t always be sure of what you’ll get. Will the art look like it was done by a small child who’s only recently been allowed to play with sharpened pencils? Will the story feel like it was written by someone who’s never actually read a book before?
You take chances with independent comics because that’s the best place to find something new. There are brilliantly written but poorly drawn web comics, and beautiful but weakly-scripted art comics, and a range of titles in between. Some creators make stylistic choices, to be sure, and there are many comics by first time creators who will certainly get better. There is, above all, potential. It’s huge field. Anything could be out there.