The big news last week was the Amazon/Macmillan eBook Disagreement, so we asked this week’s panelists:
Q: What’s your take on the Amazon/Macmillan eBook price disagreement
and Amazon’s move to delist Macmillan books? What does this mean for publishers, authors and readers? Does this signal a change in the eBook market, and if so, what do you think is on the other side of this dispute?
Here’s what they said…
is the author of two novels, and his third, Sensation
, will be published by PM Press in 2011. With Ellen Datlow, he is the editor of the forthcoming anthology Haunted Legends
, to be published by Tor (an imprint of Macmillan) in September 2010. His short story collection You Might Sleep…
was called the work of “an amazing writer with a singularly unique (i.e. twisted) imagination” by the Barnes & Noble blog Unabashedly Bookish
Same as it ever was. Amazon did this before, delisting various Print on Demand titles in an attempt to get those authors to sign up for its internal POD service. We also saw something similar with Apple, when music labels tried to pressure that company to do price maintenance. The “big issue” has less to do with ebooks or readers than with the simple fact that e-commerce allows for instant manipulations of pretend inventory. Ultimately, Amazon will start selling Macmillan books again. They’re not Dumpstering the books already in their warehouses, they’re just refusing to fill orders and will probably only do it for a few days. Amazon pays taxes on its real inventory even if pretends on its site that no such inventory exists.
Kindle and other dedicated readers are ultimately not going to take off for the simple reason that there aren’t enough people who read books voraciously enough to support a market for readers-they represent a $200 surcharge one must pay to be allowed to read. Publishing makes most of its money on the one or two books a year that people who only buy one or two books a year buy. Those people will skip the next Twilight or Atkins-style instant diet book or other phenomenon if it requires a special machine to read. Amazon’s attempt to save Kindle in the face of smartphones and tablets that do all sorts of things as well as allowing for reading will ultimately work about as well as its attempts to sell short fiction and articles for 49 cents (Amazon Shorts, failed), its attempt to corner the POD services market (not working), its attempt to get everyone to buy Segways (when was the last time you saw one under the feet of a civilian?) etc. Amazon is a company that spent years selling “Zen gardens” via mail order-these gardens were fish tanks full of rocks. It took the firm quite a while to figure out why they had to keep shipping and reshipping these things to customers, who’d end up with a box of shattered glass and just order a free replacement. Amazon STILL sells sledgehammers and ships them for free. Macmillan shouldn’t be overly worried and really neither should anyone else. This is slow news day stuff.