REVIEW SUMMARY: Funny book about corporate politics and marketing
BRIEF SYNOPSIS: A currently unemployed, recently graduated marketing major makes a big splash with his ideas at Coke. The twists and turns he faces inside the big corporation are dealt with in a very humorous fashion and serve to poke fun big companies in general with a pretty good anti-marketing lashing thrown in for good measure.
PROS: Funny, quick read, good pacing, unexpected ending
CONS: Not very deep
BOTTOM LINE: Worth a read if you like social satire and comedy, but it won’t win any awards.