This LA Times mentions about an upcoming Tivo feature that displays ads when fast-forwarding through commercials. The ads offer “see more info” and “send me more info” options. Early customer reaction is miced. Some say it betrays the customers (Tivo is no longer “TV your way”) and some say no big deal (FF still works and it helps Tivo stay afloat).
My first reaction is: what a bummer. One of the things I like most about Tivo is the compressed viewing time. I rarely watch live TV anymore. But realistically, I think this just may be no big deal. It may seem intrusive (and it is), but I still get the compressed viewing. Just as long as it doesn’t take more buton presses to glide past the ads. I guess I’ll wait and see.
[Link via PVRBlog]