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A Borg-Like Marketing Approach for Firefox

Here’s a recent article on how the Mozilla Foundation are using open-source methods in the marketing of their Firefox browser. I thought this part was interesting:

The trick is how Mozilla keeps it from becoming amateur marketing hour. It has adopted many of the ideas that flood the site each day, including a new Firefox logo (thanks to a volunteer from the United Kingdom), the website’s visual design (courtesy of Canadian converts), and a full-page ad in the New York Times coordinated and financed by a California public-relations executive who solicited more than $250,000 in donations. “[The marketing process] works exactly like open-source development,” Hofmann says. “Ideas come in; we vet them and make sure the right people get assigned to them.”

About John DeNardo (13013 Articles)
John DeNardo is the Managing Editor at SF Signal and a columnist at Kirkus Reviews. He also likes bagels. So there.

1 Comment on A Borg-Like Marketing Approach for Firefox

  1. For what it is worth, I really like the firefox web site. SFSignal should take it’s cue from them – the design is REALLY easy to read and navigate.

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