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Harry Potter 7 to Generate Lots of Sales but Little Profit

Galley Cat talks about one of the most anticipated releases in genre publishing, Harry Potter and the Deathly Hallows. The UK site Times Online is reporting that the book may not be the revenue savior that people anticipate.

Bottom Line; it will generate sales, but not profits:

The seventh and final adventure of the young wizard, Harry Potter and the Deathly Hallows, comes out on July 21 and Simon Fox, the chief executive, said that Waterstone’s had already sold nearly as many by preorder as were sold in total of the sixth Harry Potter book.

He said that it was vitally important for Waterstone’s to offer the book at a competitive price but because it was selling it at £8.99 – half price – it would be “hard to make money”.

Mr Fox said that Ottakar’s, the bookstore that Waterstone’s bought last year, was a clear example of how a retailer’s fortunes could be damaged by not engaging in price competition on block-buster books.

Mr Fox’s comments reflect the fears of Kate Swann, the chief executive of WH Smith, and Philip Downer, the retail director of Borders, as the high street prepares for a Harry Potter price war with the supermarkets and online stores such as Amazon, which is already offering the book for £8.99.

On the bright side, high sales numbers, not profits, are still good for The Harry Potter Outreach Program!

About John DeNardo (13013 Articles)
John DeNardo is the Managing Editor at SF Signal and a columnist at Kirkus Reviews. He also likes bagels. So there.

1 Comment on Harry Potter 7 to Generate Lots of Sales but Little Profit

  1. It’s a bit sad, but the day of the traditional book store is pretty much over. Books are pretty much a commodity. There’s no difference in where I buy them assuming I’m looking for new books. So why would I go to a book store when I can order off of Amazon? It’s usually cheaper and more convenient.

    Book stores need to learn to survive by offering more. Look at Borders which now offers DVD’s and coffee plus allows buyers to peruse through books for however long they want. There’s an independent book store near me that’s thriving by offering used books in addition to new books. Price competition is the wrong path for traditional stores, the online shops will win every time since their overhead is usually lower.


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