Well, some of them do anyway…
Despite recent aversions to being rat-holed into the sci-fi genre, some Hollywood names embrace their science fiction labels:
It’s officially cool to like science fiction and fantasy now. Shows like Heroes and Lost are in the top 10 and the biggest movie opening of all time is a comic book.
Even the stars are into it, as attendees at the 2007 Saturn Awards proved. The show, honoring achievements in genre movies and television, attracted glamorous nominees and guests who revealed their affinities for material that used to get kids beaten up in school.
The article goes on to quote actors about their love of genre. Admittedly, these are people being interviewed at a genre awards ceremony, but I still find it refreshing to hear people voice their love of science fiction, fantasy and horror.