J.J. Abrams sure hopes so. His newest movie production is called Cloverfield and the publicity machine is in full force. A teaser trailer for the movie is running before each showing of Transformers, and is generating quite the buzz.
From what little we know, the movie looks to be some sort of monster movie, or possibly a disaster movie. It has a Blair Witch shaky-cam vibe and is supposedly told via the viewpoint of the people on the ground. This could be interesting, although two hours of shaky-cam would become nauseating quickly. However, any movie that shows the Statue Of Liberty’s head being used for home run derby grabs my attention. Tim is hoping its a re-make of Gamera. I’m just hoping its not another Godzilla re-make.
There is also an Alternate Reality Game going on to help build the hype (you can find the links in the second USA Today article linked above). Currently, there isn’t much there, and no additional information. However, as the ARG for the movie A.I. (dubbed The Beast) shows, these type of things, if done well, can be very successful in building anticipation. It remains to be seen if Cloverfield will be more successful than A.I.
Cloverfield is definitely on my radar, but tempered with the fact that Abrams also did MI:3, which blew.