The internets have been abuzz discussing Boston Globe columnist Matthew Gilbert’s article Too much, too fast for overreaching ‘Heroes’. Basically, his problem with Heroes is that the hype being generated is based on Heroes as a product, and not media-hype about how good the show is.
Well, excuse me, but the media does not decide if a show is good or not, the people watching it do. Now, he does raise some legitimate concerns: too many characters and no logic behind how the powers work. He also complains about the plot being too sprawling, which I don’t agree with. And even though the finale was poor compared to the rest of the season, Heroes is still one of the better shows on television.
Which is why NBC is pushing it as hard as they can. Being at the bottom of the ratings barrel for long time will do that for you. NBC will do everything it can to pump up interest in the second season, including all the ancillary stuff like action figures, trading cards, and the like.
And as for there being too many characters, well, Kring stated early on that season 2 would see some characters depart and new ones appear. I like the idea of this approach, as each season becomes more of a self-contained unit. If the writers do their jobs, there’s no reason to think new characters will kill the show. Comparisons to LOST‘s second season aren’t relevant as LOST is one story told over many seasons. Heroes is a new story every season. We’ll see how well this works starting this September, but to dismiss the attempt before you even see how it turns out strikes me as reactionary.
Gilbert also doesn’t like the spin-off idea of Heroes: Origins. I can accept this. The idea seems a bit cheesy to me, sort of a mainstream version of Who Wants To Be A Superhero, only without Stan Lee’s disembodied head. I’m not really interested in this, but I bet it gets decent ratings.
NBC is going to milk Heroes for all its worth, which is why we have a the Hayden Panittiere ‘Got Milk’ ad so prominently displayed. Yes, yes, Masi Oka has one too, but it’s not as, ah, interesting. Now, if Gilbert had decried Hayden’s ad as an overreach, I’d have to agree. I mean, come on, what, exactly are we pushing here? She turns 18 and this is what we get? I’m sure legions of Claire fanboys suddenly have the urge to run to the grocery store.
Back to point, I think Gilbert is putting the cart before the horse. He is using the actions of NBC relentlessly pushing Heroes as suggestive that the show won’t be as good second season. You can’t say that as the writers have nothing to do with how NBC promotes the show, they can only write the story. We’ll see soon how well the show does. I’m hoping the show does well, although the season finale has lowered my expectations somewhat for the new season. I’m still interested, especially in Hiro’s story.
[via John Brownlee at Sci Fi Scanner]