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Targeting Readers Through Book Covers

Solaris Books has posted an interesting article at their webiste concerning the packagaing of genre fiction. Go read Marrying Authors to their Market: A Genre Perspective for interesting insight into the issues publishers face when selling books. An exceprt:

Publishing a successful SF/F novel is not something you can easily do to a formula, and indeed, the measures of what make a novel a success are as varied as the houses that publish them. So how, then, do you go about finding this elusive success and packaging a novel in a way that will maximise its potential in the market?

As I see it, there are currently two schools of thought – to package your SF/F novel to appeal to as wide a readership as possible, in the hope of enticing readers from other areas of the bookstore to pick it up on a whim; or to package your SF/F novel to appeal to the perceived core readership of the genre, or indeed, fans of Battlestar Galactica and Doctor Who, people who want a book with a spaceship or a wizard on the front of it.

For even more insight into the matter, check out Ariel’s assessment of the matter over at The Genre Files.

About John DeNardo (13014 Articles)
John DeNardo is the Managing Editor at SF Signal and a columnist at Kirkus Reviews. He also likes bagels. So there.
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