While the rest of the world bemoans the death of the the science fiction and fantasy magazines, SF Signal reader and all-around great guy Jay Garmon offers a solution so simple, even Dave Itzkoff could implement it: Build the perfect Web 2.0 short science fiction magazine:
Start an online genre magazine that commissions writers to write stories, and then lets fans pay for the commission. Think of it as a reverse Radiohead album release. In this case, Cherie Priest writes the pitch for the short story, which is listed as a commissionable project. There is a price listed for commission, and fans are given a Paypal account into which they can donate to get the story written–as much or as little as they want to pay. The faster the commission is met, the faster the story is published. Under this system, writers can earn a decent word-rate for short fiction, because the writers set they word-rate. We also harness a little wisdom of crowds on the selection side, turning the audience into the editor.
Once the story is paid for and published, it’s free to be read. Period. No restrictions. If you’re a cheapskate (like me) you can just hang out and wait for someone else to pay the freight. If you’re a total fanboy (like me) and would pay good money to see a great pitch from a favorite writer fulfilled, you’ll donate a fair amount to speed the cause. Moreover, if the site gives you badges, banners and buttons that let you promote the story commission on your site (and does the same for the authors), and combines that with some “ask your friends to donate” e-mail/Facebook/Twitter interfaces, every fan becomes a promoter.
Sounds like a good idea to me. But then again, I once owned a pet rock.