Jeff Rivera at GalleyCat has the solution for the ever-increasing cost publishers incur sending out tons of paper review copies to reviewers: Buy reviewers a Kindle and send them eBooks.
…many reviewers don’t want to read books on their computer screen. They want to curl up in bed and read their books. And not enough reviewers have e-readers like Kindle 2.0, Sony eReader, eSlick, or BeBooks. Why? Because they can’t afford to pay rent, let alone pop out an extra $350 for a Kindle. So publishers, what do you do?
…publishers, you’re saving $1.1 million the first year and $1.5 million every year by sending every reviewer a Kindle.
It’s hard to argue with Math. If any publisher would like to test this idea, I’m willing to do my part… 🙂