With the deadline for the Star Wars Fan Film Awards contest looming, we have no choice but to raise funds at an alarming rate. I’d prefer two more weeks worth of effort, but alas, we don’t have that kind of time. And, since we’re bringing in a strong team, that requires additional budget (we’re shooting for between $10 – $15K).
That’s a tall order for a 21-day campaign. We’re going for it, though! And here are some of our strategies. If you have additional ideas, please let us know. We’d love for you to give us some pointers!
The first step is to choose a fundraising platform. There are numerous options, but given the tight timeframe, we decided to go with IndieGoGo. It’s known (particularly in the independent film arena), and it’s easy to setup. Thus far, I’m pleased with it.
We set up perks according to contribution amounts, with key levels being $25 (free DVD copy of the film), $100 (exclusive invitation to a screening party), $1,000 (executive producer credit), and $3,000 (we’ll setup an exclusive screening party for your family and friends with cast and crew in attendance–those who are available).
This one is pretty straight forward. We need to make sure the social media is interesting (announcing new cast and crew, showing the shooting location, etc). But, social promotion will only get us so far, which is why we need to be strategic about email as well.
I’m signing up people (for a free DVD copy and an invitation to a screening party) to be a part of team of “promoters.” They’ll target Star Wars fans in their network and email them, encouraging them to fund the movie and telling them more about it.
This is my least favorite activity: face-to-face meetings asking (begging?) for money. It’s an essential part of any producer’s toolkit, but it’s definitely not easy. In this case, I’m fundraising predominantly for the Reclamation Society (the nonprofit organization I co-founded), which in turn will use some of those funds to make the film (as it’s in alignment with our mission and vision).
What do you think of our strategy? Do you have any recommendations? I’d love to hear them. Here’s the link to our IndieGoGo page. Let me know if you have suggestions for that as well.
And, if you would like to join our “Street Team,” please let me know! We’d love to have you onboard. It’s not every day you get to join a strong team that’s promoting a deeper truth in a Star Wars fan film. Want to know more about what we’re doing? Check out our video on the IndieGoGo page, and if you’re so inclined, support us! We need your help!