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The Innovative Jim Baen

I have to say, I have a visceral reaction to a Baen cover when I see it on the bookshelf. I’m not a fan of the bold colors, typeface and generally, of the illustrations. I’ve picked up the books, and I’m typically not their target audience.

But, Baen is one of the most interesting genre publishers out there. Founded with the help of Tor’s founder, Tom Doherty, Baen is one of the more popular publishers, and one of the most innovative. Jim Baen recognized the importance of online communities, and built a fan base that is dedicated and loyal to the brand. They were one of the earliest proponents of free lending on the web, and of eBooks before the Kindle was ever a thing.

Love their books or hate them, Baen knows their audience and their stories exactly, and they’re damn good at it.

Go read The Innovative Jim Baen over on Kirkus Reviews.

About Andrew Liptak (180 Articles)
Andrew Liptak is a freelance writer and historian from Vermont. He is a 2014 graduate of the Launch Pad Astronomy Workshop, and has written for such places as Armchair General, io9, Kirkus Reviews, Lightspeed Magazine, and others. His first book, War Stories: New Military Science Fiction is now out from Apex Publications, and his next, The Future Machine: The Writers, Editors and Readers who Build Science Fiction is forthcoming from Jurassic London in 2015. He can be found over at www.andrewliptak.com and at @AndrewLiptak on Twitter.
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